BEST OUT THIS WEEK: Palm Springs • The Truffle Hunters Moffie • Rose: A Love Story Sequin in a Blue Room PERHAPS AVOID: Love, Weddings & Other Disasters ALL REVIEWS > |
dir Jeff Orlowski
scr Vickie Curtis, Davis Coombe, Jeff Orlowski
with Skyler Gisondo, Vincent Kartheiser, Jaron Lanier, Tristan Harris, Tim Kendall, Jeff Seibert, Shoshana Zuboff, Bailey Richardson
release US/UK 9.Sep.20
20/US Netflix 1h34 ****Exploring the impact of big tech, this essential documentary opens with a quote from Sophocles: "Nothing vast enters the life of mortals without a curse." The filmmakers interview pioneers who built big platforms like Facebook, Google, Twitter and Instagram, who speak of how they're now frightened of the consequences. The central question is why the world seems to be going crazy at the moment, and why tech giants are so resistant to ethical design. And it's shocking to see how much control these companies have over their users.
The issue isn't easy to define, as social media impacts society in such a wide variety of ways, often hard to see. Platforms were deliberately designed to be addictive, and to implant subconscious thoughts users would never have on their own. So the point is that advertisers are clients, and the user's attention is the product that they're buying. Fine details about our lives and habits are fuelling huge profits, because advertisers are desperate for data that predicts our actions. This film lifts the curtain on exactly how all of this works, as well as the unintended consequences of letting this cat out of the bag.
Interviews and clips are framed with a knowing family drama (featuring Gisondo) that acts these things out, accompanied by whizzy, sci-fi effects sequences with Kartheiser as algorithmic puppet-masters. The raw truth is that these companies don't want to make our lives better, and they're not evil either; however, they're exploiting our psychology to make unprecedented profits without regulations or competition. And the impact is clear: anxiety levels have exponentially increased among young people, leading to a marked rise in self-harm and suicide. And since we're only seeing news that targets us, we're believing lies and building an increasingly polarised society.
This lucid, fascinating film outlines all of this clearly, including how these systems were designed to learn and evolve on their own, to the point that even the people who manage them don't know how they work and don't yet have the will to correct them, because capitalism demands increased profits. Which is deeply terrifying as persuasive technology magnifies conspiracy theories and makes people willing to kill for them, literally threatening civilisation. So simply being aware that this isn't a fair fight is a positive step. As is taking steps to break the addiction. More importantly, never get your news from online-only outlets. And watch this film.
12 themes, language, violence • 6.Apr.21
Coming up this next week, I'm planning to watch Dustin Hoffman in Into the Labyrinth, Dakota Fanning in Effie Gray, Ed Westwick in Me You Madness, and the docs Gunda, Steelers, Truman & Tennessee and Henry Glassie: Fieldwork.
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